LA LOOP is understated, elegant and timeless. Our loopers are doers and curious travelers - they appreciate design and simplicity. They have a chic, timeless sense of style. This season we travel across the globe to find inspiration. We start in Los Angeles where our studio is based and travel to Zurich for inspiration.
Alexander McQueen wowed us this season when we rediscovered his designs at the Los Angeles County Museum of Art show called Mind, Mythos, Muse. The gowns were displayed next to a piece of art or fabric that connects the inspiration. The Burgundy & Gold, Silver & Black tones seen are threaded throughout the collection.
In the heart of Zurich, Kronenhalle Restaurant and Bar has attracted a worldly clientele since 1924. The rich forest green leather banquets, the Giacometti lamps — and iconic guest book (with notes from Paloma Picasso and Yves Saint Laurent) brought inspiration to this season’s line.
LA LOOP is about our LOOPERS. LA LOOP was built on people wearing and loving the product. And then sharing with those around them their best kept secret: “I can’t live without LA LOOP. You need one too.” Our styles all have names, each name represents a life-long LOOPER or special person that has contributed to the LA LOOP evolution.