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OUR STORY

“Seriously, I lose my glasses all the time.” --Elizabeth Faraut, LA LOOP founder.

New York City, 1999. Basically the capital of lost eyeglasses. So many opportunities to leave them behind — in a taxi, in a restaurant, on the subway, at the gym. (So little time to waste hunting them down!) It was this small epiphany – and one lost pair of $300 frames too many — that inspired Elizabeth Faraut to come up with a workable solution. Having honed her eye at Le Figaro, Guerlain, and Guess, Elizabeth knew that whatever the solution, it had to be both impeccably functional and incredibly stylish. 

Et voila! LA LOOP was born.

"LA LOOP blends the elegant clean lines of a necklace with a simple silver circle ingeniously and custom crafted to hold glasses," Elizabeth says of the patented design. "It's the necklace people don't leave home without." Advertised in the New Yorker, written up in the New York Observer, featured in the New York Times, and given the thumbs up by a Vogue fashion editor, LA LOOP quickly attracted a loyal following of long- (and short-) sighted creatives who wondered where LA LOOP had been all their lives—and who no longer wasted precious minutes wondering where the heck they last put their reading glasses.

Twenty years – and thousands of LA LOOPS later, Elizabeth and the company are now based in Southern California (basically the capital of lost sunglasses). She continues to inspire and innovate, introducing new styles seasonally, using top-of-the-line materials and artisanal production, and connecting Loopers to one another and their communities through her hands-on philanthropy. It’s not just a common prescription that defines LA LOOPERS, it’s the way we see ourselves and the world.




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OUR FOUNDER

"I'm a big connection person"  -- Elizabeth Faraut, LA LOOP founder

It was perhaps in the stars that Elizabeth Faraut would create a product with a distinctive, patented link. At its heart, LA LOOP—and its founder—are all about connection: keeping you connected to your glasses; connecting LOOPERS to one another and their communities; creating a family of long term business partners, collaborators, and suppliers.

"I would have stopped doing this long ago if it was just about the product. For me it's about a passion for THE LOOPERS as well as for the Italians who make my leather and my Scandinavian agent,” she says.

Elizabeth started her fashion career in the 1990s with stints at Figaro Madame, Guerlain, and GUESS. These experiences, as well as her own natural style and vision, informed the luxury look and feel of LA LOOP, which Faraut founded in New York in 1999. 

Tireless and dynamic, Elizabeth travels extensively to visit her LA LOOP vendors, seek out new materials, and to ensure the quality of every single LA LOOP. Woven into the culture of LA LOOP is Elizabeth's inspiring everyday practice of treating others fairly and with kindness—and also of giving back. 

Elizabeth takes a hands-on approach to philanthropy. She is the Henry Crown Fellow of the Aspen Institute; chairman of the board of directors of the Downtown Women's Center in Los Angeles; and executive committee member of Human Rights Watch. Through the LA LOOP, she encourages LA LOOPERS to join the Virtuous Loop and celebrates and supports their own philanthropic initiatives and volunteer efforts.

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