What began as a simple idea — a necklace that could keep glasses secure — quickly evolved into a patented innovation. That first prototype didn't just solve a problem; it launched an entirely new category of accessory, merging modern design with everyday function and redefining how people wear eyewear.

LA LOOP was discovered by a buyer at the Museum of Modern Art, who recognized it as a true design innovation and introduced it at the MoMA Design Store. That pivotal moment launched our wholesale distribution, beginning with Bergdorf Goodman and soon expanding to other leading retailers worldwide. From there, LA LOOP grew from a singular invention into a global brand.

The New York Times named LA LOOP “what every mother needs this Mother’s Day,” directing readers to Robert Marc’s New York boutique to purchase. Within one week, Robert Marc sold 1,000 pieces—catapulting LA LOOP into the fashion spotlight and cementing its place as a must-have accessory.

During this period, LA LOOP expanded globally into top gift and fashion boutiques, becoming the perfect complement wherever glasses were sold. By partnering with retailers who prioritized storytelling and elevated experiences for their clients, LA LOOP strengthened its presence as both a functional and fashion-forward accessory.

From rock stars to Hollywood legends, LA LOOP became a staple accessory for tastemakers worldwide. Without gifting or seeding, style icons including Rod Stewart, Andy Garcia, Julia Roberts, John Mellencamp, Peter Frampton, Mario Testino, and many others discovered LA LOOP in boutiques and made it their own.

The New York Times named LA LOOP “what every mother needs this Mother’s Day,” directing readers to Robert Marc’s New York boutique to purchase. Within one week, Robert Marc sold 1,000 pieces—catapulting LA LOOP into the fashion spotlight and cementing its place as a must-have accessory.

Amid the early days of the pandemic, when leaving the house meant constantly searching for a misplaced mask, Elizabeth created LA MASK as a stylish, functional solution. Sold directly on LA LOOP’s eCommerce platform, it not only met an immediate need but also accelerated the brand’s direct-to-consumer presence more than ever before.

With LOOPin, launched in 2020, we transformed our mission of connection into a movement for good. By funding and spotlighting nonprofits nominated by our community, LOOPin continues to inspire impact, one act of giving at a time

In 2024, LA LOOP proudly celebrated 25 years of redefining functional jewelry. Today, the brand can be found in over 28 countries, recognized for its quality, innovative, and creative designs crafted by skilled artisans. With a community of devoted “Loopers” who share their love of the brand through word of mouth, LA LOOP has grown into a global movement while staying true to its roots.