LoopIn's Beginnings

Helping people is part of my DNA. I remember as a child sitting around our family dinner table listening to my parents talk about people who were helping others. My brothers and I absorbed doing good by seeing others' model doing good. At 13 my mom brought me with her to the UCLA Santa Monica Medical Center Rape Treatment Center brunches where victims of sexual assault shared their stories about what had happened to them, and how the RTC healed them and heard them, believed them. As the women shared their stories, I understood how justice was served through them...


Connecting with LeVar Burton

I met LeVar Burton several years ago at an X Prize presentation. LeVar was the keynote speaker bringing inspiration and learning around his focus on improving children’s literacy. We - in the audience - were captivated. His passion and intention were pure. LeVar loves helping others and his compassionate soul has changed the lives of thousands of children. Over the last few years I have had the privilege of getting to know LeVar, and his drive to helping people is real.  LeVar remains a sensation in media culture and is a role model for the younger generations. From his performances as Kunta...


4 Ways to not Lose Your Sunglasses this Summer

Suns out, shades out! But, how do you keep track of your sunglasses while you dip in the pool, sunbathe on the beach, and grill with your friends? Here are some tips to help you keep your glasses close for a stress-free summer. 1. Make a consistent home for them. Whether it is on your nightstand, in your jewelry box, or a small drawer in your closet, your sunglasses need a “home base” to where you always return them. Whenever you need your glasses, this should be the first place you look.  2. Use “The Look” to track your glasses....


Global Partners: Tetsuya Okada, A Journey from Banking to Optical

Tetsuya Okada is the founder and owner of popular eyewear shop GLOBE SPECS. After college, Okada worked in a large bank but then transferred into the optical retail business, where his company grew immensely. At the MIDO exhibition, the world’s largest optical trade fair held annually in Milan, he earned the “Best Store Award” in the world for optics for 2 consecutive years in 2017 and 2018. In 2020, Okada had 2 stores in Tokyo and an incoming branch in Kyoto. GLOBE SPECS not only serves as an agent company for 40 Japanese and global optical brands, but has partnered...


Amuse Bouche: Flavors of Fall

We've barely dusted off our grills and beach umbrellas, but we already turn our attention towards fall--at least for LA LOOP collections. Italian Leather is the literal fabric of our entire brand, foundational in black and built out by seasonal accents. Following the trend report from the Pantone Color Institute, we've chosen to turn our fall leather focus to several hues: "Adobe," resembling sun-dried clay, the warm dark brown "Rootbeer," and the earthy, neutral green of "Olive Branch," which we have reimagined into a story of cognac, espresso, limoncello, and olive--colors as bold and intoxicating as their namesakes. Beyond trend...


Carte Blanche with Sasha Lytvyn

We invited Sasha Lytvyn, an Ukranian born artist who moved to the United States in 2010, for our 4th Carte Blanche LA LOOP campaign. Carte Blanche was originally conceived as a way for us to learn more about how others see LA LOOP. Four photographers were sent LA LOOPs and given creative freedom to capture LA LOOP through their personal lens. A renowned NY based independent photographer, Sasha's work can be seen in major International publications like Vogue, Harper's Bazaar, the Wall Street Journal, as well as Prada campaigns to list a few. Sasha's photographs are a mirror reflection of...