Jewelry is unbiased: it has no gender, race, sexuality or ethnicity prejudice. LA LOOP embraces this statement wholeheartedly with its many unisex designs that emphasizes form and function for all.
To celebrate Sunday’s Father’s Day, we launch a campaign that portrays the loop as a smart and fashionable accessory for any dad. The photographs, shot by Michael Spain-Smith, features model Manny Herreira on a road trip in the Nevada wilderness. With the Antiqued Box Chain and Dog Tag necklace as the central focus, a sense of freedom, flexibility, and adventurousness prevails from these shots as Herreira takes us on his journey through nature. LA LOOP brings about the same kind of liberty: it allows its wearer to express themself through fashion and style but also use the jewelry for its function. The pictured Antiqued Box Chain and Dog Tag necklace lives at the perfect intersection of vintage rocker vibes and practicality and is a smart addition of glamour for any father.
For the dad who wears reading glasses at work, LA LOOP holds his glasses tightly when he is multi-tasking; for the dad who frequently travels and explores, the loop is a convenient place for him to hang his glasses much more securely than at the top of his head; for the dad who wants to look cool but don’t want to appear to try too hard, the LA LOOP chain modestly gives him more style and keeps his secret safe; and finally, to the daughters or sons who thinks their dad is their hero, not all heroes wear capes but he can definitely use a LA LOOP necklace.