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LOOKING FORWARD

How we see—call it our perceptions—inform the ideas, beliefs, hopes, and dreams that shape us as individuals.

Over 20 years ago, LA LOOP made it possible to chicly integrate the means to see clearly into each daily look. Twice-yearly collections encourage individual expression, from Sterling Silver linked chains to Italian terracotta leather to hand woven stretch cord. And the accessory’s unique patented combination of form and function remains an homage to the third-generation jewelers on New York’s famed 47th Street who originated and still create LA LOOP jewelry designs.

Over the past 20 years, LA LOOP’s team of forward-looking partners has built our company into a global enterprise from its Los Angeles base to a coterie of over 1,000 stores in 28 countries. Each season we’re inspired by new leathers from a fifth-generation mill in Northern Italy and vibrant collections of beads from top gem shows for our collections. We source pearls and shells directly from trusted local suppliers, whom we rely on to seek out innovative raw goods. We’re also constantly experimenting, streamlining our designs to create style-driven affordable pieces, paring back LA LOOP staples while integrating the patented craftsmanship from the original design.

This daily endeavor, to devise new collections, always in conversation with LA LOOP’s makers, mirrors our mission to connect with the world we see all around us. Seekers who find LA LOOP share a keen sense of cultural and global awareness because seeing things faster and clearer lets us all see more. This is what defines us as a company. We think seeing is the first step toward looping in, taking action and advocating for change. Through non-profit organizations and campaigns sparked by LA LOOP, we inspire personal observation and agency.

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