New York City, 1999. Basically the capital of lost eyeglasses . So many opportunities to leave them behind — in a taxi, in a restaurant, on the subway, at the gym. (So little time to waste hunting them down!) It was this small epiphany – and one lost pair of $300 frames too many — that inspired Elizabeth Faraut to come up with a workable solution. Having honed her eye at Le Figaro, Guerlain, and Guess, Elizabeth knew that whatever the solution, it had to be both impeccably functional and incredibly stylish.
Et voila! LA LOOP was born.
"LA LOOP blends the elegant clean lines of a necklace with a simple silver circle ingeniously and custom crafted to hold glasses," Elizabeth says of the patented design. "It's the necklace people don't leave home without." Advertised in the New Yorker, written up in the New York Observer, featured in the New York Times, and given the thumbs up by a Vogue fashion editor, LA LOOP quickly attracted a loyal following of long- (and short-) sighted creatives who wondered where LA LOOP had been all their lives—and who no longer wasted precious minutes wondering where the heck they last put their reading glasses.