Twenty-two years ago, I was nine months pregnant at a trade show in New York, introducing LA LOOP to buyers for the very first time.
Clara was there with me — before she had even entered the world.
I remember standing in that booth, exhausted and determined, believing in what I was building but not yet knowing what it would become. LA LOOP was still just beginning to take shape. There was no roadmap. Just the belief that the idea mattered.
At home, Juliette and Thomas were already part of the rhythm of those early years. They were young, but they knew something was happening. They saw the samples on the table, the late nights, the trips to trade shows, and the constant conversations about how to grow this small idea into something real.
In those early years, LA LOOP grew slowly — trade shows, small orders, long conversations with store owners, and a lot of persistence. Like most small businesses, the path wasn’t straight. There were good seasons and difficult ones that forced us to rethink and rebuild.
About fifteen years ago, during one of those more difficult moments, the business moved into our garage. It was humbling and grounding at the same time.
Juliette and Thomas were old enough then to really see what was happening. They watched the shift from studio to garage. They saw the reality of rebuilding. Boxes stacked everywhere. Orders being packed at the kitchen table. Spreadsheets open late at night.
Clara grew up inside that chapter.
She answered phones after school. She listened to customer stories. She saw the behind-the-scenes version of building something — not the polished version, but the real one.
All three of them experienced LA LOOP in different ways, but they grew up with the same understanding: building something meaningful takes time, patience, and a willingness to keep going even when things are uncertain.
They’ve known LA LOOP not just as a brand, but as part of the rhythm of our family life. They’ve seen growth, setbacks, rebuilding, and the quiet wins that only the people inside a small business really notice.
Running a business for more than two decades teaches you something important: progress rarely moves in a straight line.
It bends. It pauses. It asks you to adapt. It asks you to keep going.
LA LOOP has always been about movement in design — pieces that move with you through your day and your life. But in many ways it has also been about personal movement: evolving, enduring, and continuing forward even when the path shifts.
Seeing Clara now, twenty-two years later, wearing the Gil in Sky Blue feels quietly full circle.
When I look at that image, I don’t just see a piece of jewelry. I see that trade show booth. The garage. The late nights. The belief that kept the business going through all its different seasons.
And I see Juliette, Thomas, and Clara — growing up alongside it all.
Some pieces carry history.
And some stories are still unfolding.
