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Posted by Laura Varney on

When i was twelve my grandmother bought me a jean skirt.  Having lived in France for many years and wearing traditional, conservative, "very prim and proper" attire, owning a short jean skirt was totally exciting as well as just super stylish.  She would say that there are just key pieces everyone needs in their wardrobe and a jean skirt was one of them.    My grandmother walked into a room and had presence.  She had style.   You could feel people noticing her when you were with her.  Understated, generous, kind with incredible style.  I am drawn and inspired by...

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We Knew We Needed a Change: Sportloop 2.0

Posted by Laura Varney on

You know when you look at something for so long and it just becomes the way it is?  And even though you know that it’s time for a change you're just stuck with the way it is.  Well, that was my relationship with Sportloop. I love Sportloop and 10 years ago when we came up with the product we worked hard to come up with packaging that would communicate function as well as form.  It had to be cool, unisex, compact, modern, easy to ship, simple yet stylish – but not too stylish.  Not easy.  We designed and launched the...

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New York City, Oakes Brothers and Passion

Posted by Laura Varney on

"The critical ingredient is getting off your butt and doing something. It's as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer." - Nolan Bushnell, founder of Atari and Chuck E. Cheese's. I flew into New York last Thursday for 36 hours…. It was a fly by. Meetings on Friday in the city and kids returning from sleep away camp on Saturday at 1pm in LA. Somehow in Manhattan speak 36 hours...

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Pruning and Reflecting

Posted by Laura Varney on

On Sunday I was deep in soil-- pruning one rose bush noticing that it had gotten too much sun. I thought about what I had heard during the week at the Ideas Festival in Aspen. It truly is a gift to spend four days listening to thinkers, scholars and leaders (just really smart people) talk about what inspires them. What motivates them. What they’re thinking about and the questions they have. Richard Branson talking about his relationship with Nelson Mandela and his non-profit arm Virgin Unite to Tom Friedman from the New York Times on the significance of water in the Arab Spring uprisings to Heidi Moore...

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Inc. Leadership Forum

Posted by Laura Varney on

I drove down to the Inc Leadership Forum last week on Sunday. Breaking away from the routine and surrounding myself with other entrepreneurs was super appealing. Truth be told—two weeks prior I had received an email invite to the conference. Three pages long with over a dozen speakers and their bios and there was just one name that popped up. B-R-E-N-E B-R-O-W-N. I don’t mean to over dramatize… or maybe I do. If you haven’t already, watch her Ted Talk on vulnerability. I believe she has the most watched talk with over 8 million views. Brene pulled me to San...

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